| Entrepreneurs become being increasingly challenged by the issues of competitiveness, productivity, business efficiency and globalization, needs to decrease internal inefficiencies, maximize profits, being sustainable and innovative. This growing demand heats up good business opportunities for resellers and information technology solution providers. Nowadays PCs are in almost each managerial office. There is general understanding of importance of information and communications technologies (ICT) in place as well. At the same time vast majority of entrepreneurs still does not use any software for performance management, measurement and benchmarking of their businesses. The benefits for the providers of introductory educational UNIDO Pharos Software Suite to entrepreneurs and managers in regional industries are as follows:  | Leading position in delivering simple solutions addressing growing demand |  | First hand access to innovative methodology, materials and using unique brand name products in still undeveloped market niche |  | Access to reseller purchase pricing of the software with progressive discounts |  | Rich options in binding UNIDO software with the other existing software products or services providing adequate response to the customer needs and developing competitive edge |  | Flexibility in defining the fees for the software and services offered locally for increasing revenue |  | New opportunities in gradual expanding of customer base in regions, options in promoting regional and national programs for small and medium industries in collaboration with regional and national counter-partners such as industrial associations, chambers of commerce, associations of entrepreneurs, productivity and quality centers, etc |  | International and national references as authorized consultant and distributor providing for image contribution, |  | Obtaining official certification of customers by UNIDO certificates |  | The rights to use brand name logos e.g. "UNIDO Focal Point for improving enterprise competitiveness and productivity with UNIDO Pharos software" in the local promotions of products and services |
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